LOOP (VERB) TO ENFOLD OR ENCIRCLE
It seems best that the first Blog post on the newly launched 'Loop Massage' website should introduce ourselves and explain the name.
Back before Loop Massage, there was plain Polly Meech, Massage Therapist and my ‘branding’, for want of a better word, were some beautiful vintage Knots images; reef knots, clove hitch, bowline - you get the idea. “Knots? Why knots?” Some of you may cry (I know this because some people did already), well, it’s because of the knots or adhesions which can often be found in our the muscles - you know the kinks you get, those clicky things that MT’s are always working on. In a sea of lotus blossoms and hand prints, it was a fresh take on things and it made me smile, so that was that.
When my little Cargo studio became a twinkle in my eye, I decided a new name was needed for this new venture and the new chapter in my life. Now, as I'm sure you're aware, there’s a lot to think about when starting a new business. Of all the things I probably should have focused on - budget, viability etc, what I chose to do instead was fixate on a name. It may sound silly but until I named this new project it really didn't seem real, which IS silly because I had a very real lease in front of me.
Having no pets or children, it’s been a while since I’ve named something, I thought it would be easy, and possibly fun. I was wrong, it's nerve wracking and anxiety inducing. Whatsapp groups were formed, friends and family consulted - without falling into cliche or in some cases, down right smuttiness, naming a massage studio is HARD, even with a hive mind.
I honestly don’t know when 'Loop' popped into my head, but when it did, it stuck. I liked that Loops are kind of the opposite of knots, that we had come full circle. That through massage we let go of the knots. Plus, I love saying the word Loop, and as it's a name I'll probably be using more than my own name now, I thought I’d better pick something I love to say.
I took it to the WhatsApp group and in all honesty while some people loved it, a few didn’t, which is the same with any name or anything, I guess. Apart from baby animals, we can all get behind the love of baby animals right?
While still mulling 'Loop' over and thinking of alternatives to appease the haters, I was doing an at-home Yoga practice (probably trying to chill out about what to name the business) - side-note: I’m a huge, huge, yoga fan and still can’t quite believe that my little studio is right next-door to a yoga studio, how cool is that?
Anyway, Yoga with Adrienne is a favourite of mine for at-home practice and she has this habit of, at some point during the class, reminding you to "loop those shoulders back", she's from Texas and I guess it's short hand to tell you to to relax, to sit up straight, and to prepare. I've adopted the phrase as my own personal "chin-up" mantra, but until that moment hadn't linked my loving of the word to this 'relax, you've got this' phrase. After that revelation it just stuck, and here we are. Come hell or high water, we Loop our shoulders back and relax.
So those first vintage knots have been transformed into a loop of rope, which also rather nicely ties into our harbourside setting…
If you want to know a little more about me head to the "about' page here